To boost its delivery competitiveness in the U.S. market, TEMU has introduced a semi-fulfillment model since mid-March 2024 and recently expanded into Australia and New Zealand. This strategic shift positions TEMU as a key player in the 2024 cross-border e-commerce landscape, attracting a growing number of sellers eager to take advantage of this new model.
Why Sellers Are Moving to TEMU
Strict rules on Amazon, coupled with high sales commissions and fulfillment fees, have driven many sellers to explore alternatives like TEMU. Early adopters, such as Liu Wenhai, a “90s” second-generation factory owner specializing in hats, have found significant success on the platform. During Black Friday 2023, Liu sold over 100,000 hats, with more than a million hats prepped for the event largely selling out.
TEMU’s rapid growth is evident, with annual sales surpassing $16 billion in just 18 months—comparable to what SHEIN and AliExpress have achieved over the past decade. TEMU aims for $30 billion in sales next year and has already overtaken Amazon, Target, and Walmart in App Store downloads for shopping apps, securing the top spot. With over 250 million users worldwide, more than half of whom are in the U.S., and a marketplace boasting over 5,000 sellers, TEMU now holds 17% of the U.S. retail market.
Leveraging TEMU’s Semi-Fulfillment Model
TEMU’s semi-fulfillment model allows sellers to manage pre-sale inquiries and post-sale services, while TEMU takes care of warehousing and logistics. This setup offers flexibility, allowing sellers to use their existing fulfillment solutions while benefiting from TEMU’s support.
Overseas Warehousing Strategy for Success
For sellers looking to maximize their gains with TEMU’s semi-fulfillment model, having robust overseas warehousing capabilities is essential. Here’s how to make the most of this opportunity:
1. Detailed Inventory Management: Keep accurate inventory records and ensure stock levels are always up-to-date to meet sales and fulfillment demands.
2. Efficient Fulfillment: Collaborate with reliable overseas warehouses that can efficiently manage storage and distribution, aligning with TEMU’s shipping time commitments.
3. Customized Shipping Solutions: Utilize tailored packaging and shipping options to cater to specific needs, whether for small packages or larger shipments.
TEMU’s Shipping and Fulfillment Requirements
TEMU’s semi-fulfillment model requires sellers to adhere to specific shipping timelines:
Seller Dispatch Days: Sellers can set their own dispatch times, typically choosing between 1 or 2 business days.
Logistics Transport Times: Sellers determine logistics transport times ranging from 1 to 5 business days, with possible extensions for remote areas.
Total Delivery Commitment: The sum of seller dispatch days and logistics transport times forms the promised delivery time to consumers.
How Wakool Transport Can Help
For sellers transitioning to TEMU’s semi-fulfillment model, Wakool Transport offers the ideal solution. Our comprehensive warehousing services in the U.S. cover storage, sorting, packaging, and final delivery, ensuring efficient and secure handling of your cargo. Our warehouses are strategically located near major U.S. ports and commercial centers, specializing in handling shipments from hubs like Los Angeles and Long Beach.
Our Services Include:
• Full Container Transportation and Port-to-Warehouse Transfers: We ensure rapid transport of goods from ports to our warehouses, followed by precise sorting and packaging to meet your sales needs.
• Customized Packaging and Delivery Solutions: Whether dealing with small parcels or larger items, we offer tailored packaging and delivery options to meet your specific requirements.
• Meeting TEMU’s Shipping Commitments: Our services ensure that your goods meet TEMU’s delivery timelines, enhancing fulfillment efficiency and reducing transit times.
By leveraging Wakool Transport’s overseas warehousing and logistics solutions, sellers can boost their efficiency, reduce costs, and maintain a competitive edge in the market. Our comprehensive services—from cargo reception and storage to final distribution—enable sellers to navigate the complex logistics landscape and fully capitalize on TEMU’s growth opportunities.
In today’s competitive market, expanding across multiple platforms, enhancing brand visibility, and optimizing logistics are key strategies for success. Partnering with Wakool Transporta can help you achieve these goals, ensuring timely and reliable delivery while taking full advantage of TEMU’s semi-fulfillment model.
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